To those whom I converse with daily, it is no surprise that I have been working on the Luminescent Memories Photography website lately.

Today’s job was to create a multifaceted logo to symbolize one of our core beliefs, which is that Luminescent Memories is capable of seeing each and every project, whether routine or a new challenge, from beginning to end and create an end product that all can be proud of; from the elatious bride and beaming groom’s gorgeous wedding package to the corporate purchasing agent looking for the perfect image to represent his company to the individual looking to create sexy boudoir images for their significant other to the glamour/fitness/fashion model looking to build a new portfolio or add new photos to an existing portfolio. In other words, it absolutely had to imply strength.

I was also looking for a very simple font-based logo that can be easily identifiable with and as Luminescent Memories Photography.  After sorting through hundreds of fonts trying different combinations of upper and lowercase, I found the perfect font.  The only problem was there there was a gap in the upper left and lower right corners.  I used my trusty Wacom drawing tablet and the Photoshop pen tool and extended the ends.

This was almost perfect.  There was one more aspect that was really important to stress and that is one of continuity.  The continuity of generations of family represented photographically had not yet been incorporated.  The upper-left and lower right corners that had been extended simply ended right there, like a dead end.   To incorporate the aspect of continuity, the corners were also rounded like the others and now lead back into the weaving letters.

This created a rather unique graphic effect that almost seems puzzle-like, as if the structure were pulled apart to reveal the lettering but also implies strength. The strength that is our will, our courage and our endurance in achievements.

To finish the logo, I wanted a splash of colour.  This had to come from one place; a logical extension, Sharon’s luscious red lips.  This is an element of continuity as it is cropped from the background image used for Ray’s first set of business cards, printed in-house and laminated.  The cards are still in circulation to this day.